MINI pays to name a storm with devastating results

The annals of marketing history are full of missteps and bad decisions, so it comes as little surprise MINI's latest PR stunt has come crashing down around them.

Source: http://feeds.worldcarfans.com/~r/worldcarfans/Jxfz/~3/rwZ-zO8mOHQ/mini-pays-to-name-a-storm-with-devastating-results

Eugene Chaboud Jay Chamberlain Karun Chandhok Alain de Changy Colin Chapman