Source: http://joesaward.wordpress.com/2013/01/28/the-value-of-human-interest-stories/
Tommy Byrne Giulio Cabianca Phil Cade Alex Caffi John CampbellJones
Monday, January 28, 2013
The value of human interest stories
Formula 1 does a decent job selling itself around the world. The racing is good, even if the tickets are expensive and the sport does provide a really unique platform for global advertisers. Having said that, Formula 1 could do better than does in terms of promotion because there is, in reality, no central marketing [...]
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